Most of the population of the earth has never ever visited a museum. This is certified by the statistics, certainty is unsettling and very disturbing. The desire that all museums should have to find an increasing number of visitors, suspended in the course convening power. We refer to the autochthonous visitors, not fluctuating tourists that come and go. Something does not work then knowing that we left out of this analysis as force majeure that large territories without any museum. Hunger, disease, neglect, bigotry, are priority universal problems, issues that deserve all the attention. But if we turn our gaze to the first world – estmenguando – not so far beaten by collateral damages, it is certified that: most people do not visit museums. The effort in the size of the plan and democratizing museolgico museogrfico that esthaciendo – we in the first world first world – to make museums keep the balance between content factor and what visitors expect and want to find in the institution, is not enough. Museums should raise many questions that visitors wish to answer. Big changes are coming and gives a bit of vertigo the idea of ​​what still remains to be done.

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We have many problems demanding urgent solutions before getting visitors to return to museums. Increasingly different typologies of public potential museum visitors although the fact that globalization tends to unify criteria of perception, are still making great differences currently exist are difficult to resolve. We talk a lot of technology, for example, but is large group what we could call digital illiterates, and not sound very good but we can not think of another way to put a name to this group. There are people who have decided not to jump on the bandwagon of technological evolution, or do not want, or because they can not. If we technologically modernize the museum as a means of communication, we must consider that there is a very large group of people who can not or will not know how to handle a smartphone. Much less a palette and a computer. Decamos that the museum should assume the role of generating knowledge, enhance artistic sensitivity, respect the history and if we hurry, be the most important in the service of society learning platform. That is the desire for the future, other institutions are arriving to educate even as it relates about technology where other educational institutions are not reaching certain group of public.

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If we insist on the problem of potential visitors to museums are not really visitors then for certain groups are difficult to set complicity in the context of culture. But we are not discouraged and we must continue to work hard to adapt to the museums the times and shorten the distances that even now exist between them and society. Many believe that without money is impossible to do things. Certainly the absence of budgets does not help, but we also know that necessity is the mother of invention. Although there is a large backlog in collaboration with the university, that s, students should get involved and be part of this collaboration, and press for machined, regularization, it is not still an unnatural relationship somewhat forced as before. The company also must actively participate, but you must first know how and to what. Seniors relacina Inglés Heritage Englishman knows what to do and the benefits they bring to society. Reason to be proud, and you can estny. No need to invent a new model of voluntary relationship with museums and fun because it sou already invented. At the same pace that the proposals set out the need arises to solve problems. The absence of museums network (MUSEUM NETS), in most cases, does not provide the work of museums modernizaciny adaptation to changing times. Than individually, to each his own, takes much longer and costs more money.

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It is difficult not to fall into the little prctico ensoaciny idealism. How they say: the theory master it, but … It is very important that there is consensus on the recognition of the problem: the company does not go to museums, museums are not part of the lives of people in a huge majority. Cultural action is the establishment of the museum-visitor communication as the first toll. Museums monolticas institutions remain in his big aces mayoray difficult move freely. Museums should reveal ideals and goals, a circumstance that is produced in a changing world, with a plural society and increasingly young, now do not take efforts in that direction. The current system is a dying model that transformed visitors into customers. Creativity should be the instrument of generation of prctico reasoning and not another. We must add to this formula in the search for solutions, the urgent need for the simplicity of thought as the basis of the mental process, is vital. Culture is exciting and contagious enthusiasm for it must. We must enhance the sense of effort ldico invading culture is so in need of her society.

314236721098_SEABGcuM_lFoto: Shorpy.com

Mark Jones, director of the Victoria & Albert Museum in London, said: “the spirit of this time is in our favor.” Let’s keep this cryptical voice of the expert to look toward the horizon with illusion.

The cover photograph is the Louvre Museum in Abu Dhabi