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“Everything has beauty, but not all are able to see it”. Confucio

1307572991983_vzLjkaBB_lThe Field Museum and Library

In the past, we explained what a Romantic Exhibition is within the group of emotional exhibitions, today we will explain the meaning of Aesthetic Exhibition, second of the two emotional types of exhibitions. Dr. Pott, former director of the National of the Ethnological Science of Leiden said focusing on the aesthetic term “requires a very careful presentation of objects with artistic value that must be shown with calm and neutral framework to do justice to them, arranged in the most effective manner possible”. “We ad: including the objects related with paleontological objects, science and historical object too, currently identified not only because their artistic value or content, there are many groups of elements exposed in museums that has nothing to do with art. Saying about “calm and neutral framework” as static exhibition requirement, it seems debatable. But for years, this framework has been and still is a very important aesthetic approach in numerous museums around the world, who suffer from certain immobility, appealing to their unique setting point. Especially as it relates to art museums, obviously.

phpThumb_generated_thumbnailjpgExhibition: Castillo del Rey (Lleida, España) – La Leda – La Petita Dimensió + Territori 24 

In any case, we can define the word “aesthetics” as something that has to do with our personal perception of beauty. It is a word we use often applied to what is perceived visually, and with what it’s especially gratifying emotionally to us. We could applied it to any form of sensory perception – an opera aria is beautiful, like a nice taste or a fragrance-. But let’s not start a debate on what is beautiful and what is not, because end up being an endless discussion. It is true that we can ensure there are objects that have the value of the global aesthetics, we mean, the majority of people, regardless of their origin, race, culture or condition, recognize by them as something “is beautiful”. It was changed then to the idea that aesthetic can be named as “universal forms of beauty.”

lokschuppen-165-wwwExhibition: Adel in Bayern – Ritter, Grafen, Industriebarone

The agreement on what is something beautiful or not beautiful parks or from the point of view of this “universal beauty” – for an exhibition should be an universal manifestation of knowledge – has its historical origin on the criteria agreed and accepted by a closed group of people, transforming the universal concept of beauty. In a way, the museum managing or the professional museologists, can play that role, because they are who select objects without necessarily appealing to future aesthetic content reasons but, being the museographer, who can or should rely in the perception of beauty to support the presentation of these articles provided, is justified – in the design of an exhibition about the Spanish Inquisition say that this form of beauty is not justified, except for the gothic or gore group of people, and not for the rest of the world -.

Primary_Flynn_Talbot_01Primary by Flynn Talbot

And the justification is nothing but the case of aesthetic exhibitions that reinforce the perception of the content of the museum, appealing to delight of the senses causing positive emotions, why not? From the point of view of museographic design, aesthetics exposure, with special sensitivity showing the content to the visitors, enforce the qualities of the objects and it can help to understand and appreciate the information. An pleasant architectural surroundings or nice environments, helps a lot. It is a matter to generate emotions that will make us appreciate beauty. To summarize, not going too further, to say that there are three points that summarize what we understand as  aesthetic exhibition, which are:

1. The final purpose of aesthetic exhibitions is to make visitors understand and appreciate the content, enforcing their universal perception of beauty.

2. To accomplish this goal is essential to note that what really matters is the content, but we must try to design and build beautiful content scenarios to enforce their meanings.

3. The design of the exhibition by its museographer, must be compatible with the architectural environment and / or landscape, creating harmony.

If these three points are accomplished in the construction of exhibition design, once will be built, we will visit an Aesthetic Exhibition.