Sending an exhibition on tour is a great way to open it up to a larger audience. It is also an opportunity to solicit the ideas and opinions of a geographically diverse audience, which can provide interesting feedback on ways to improve the exhibit. Travelling exhibitions are a boon for their hosts, lightening the workload for museum staff while retaining visitors’ interest by satisfying their desire to experience new exhibits. They demand more time, money and care in their construction than stationary exhibitions. Important requirements for a successful tour include packing cases specially designed for the objects they contain; decor that can be quickly assembled with special fittings; and easily assembled lighting, sound and media equipment. Using the same installation staff at every venue helps ensure safe and reliable assembly and disassembly, while special conditions at a given site can be met by hiring local workers to assist the regular staff.
Opera of Amsterdam – Exhibition
National vs international tours International transport requires extra effort in both administrative and practical matters. For example, it is necessary to weigh and measure packing cases, and to note the details on freight documents. Customs procedures can be facilitated with an ATA Carnet, an international document used for temporarily importing and exporting goods. ATA Carnets are valid for one year and can be used in over 70 countries, but are not necessary for member states in case of transporting goods within the EU.
The concept of “Edutainment” combines education and entertainment. Edutainment specialists often display their exhibitions in locales that are simpler and less expensive than conventional museums, such as industrial buildings or sports arenas available for other uses during the off-season. These exhibitions typically focus on general themes, suitable in a variety of cultural settings, such as historical disasters or the human body. Another exciting trend is the use of 3D printers to scan and reproduce objects so that the public can touch them, thus providing an additional sensory experience of the exhibition.
EVE’s main source: Stefan Johansson, Expert & Head of Method Development at the Swedish Exhibition Agency. He oversees technical and methodological production for exhibitions of different formats, with particular expertise in lighting, touring and logistics. He shares with EVE his tips for travelling exhibitions.