Bhavani Esapathi speaks of creative engagement techniques that sparks genuine interest between museums and its audiences that is built upon a mutually sustaining relationship.
Digital technologies are giving rise to emerging audiences that outdate marketing tactics that served us well in the past. Image: Visitors at the National Museum, New Delhi. Photo courtesy Tejshvi Jain.
Museum Visitors Metric in a Digital Publics Era
The growing curiosity in the future of museums is often tied closely with technology, finances and a whole host of pre-existing models, where as we believe the future lies within the digital publics. Extrinsically, the future might be related to other industries, however, digital technologies are giving rise to emerging audiences that outdate marketing tactics that have served us well over the last hundred years.
First of all, who are the digital publics and which models are we referring to? The digital publics, even in its plurality, includes me, you…
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