Rereeti - Revitalizing Museums

Rereeti founder-director Tejshvi Jain was a participant at the recently concluded 4th Museums and the Web Asia Conference 2015, held from October 5 to 8, at Melbourne, Australia. Here, she shares highlights from the pre-conference workshops.

Over the last few weeks we have been looking at barriers to accessibility and the challenge of producing materials, data and content. In some ways, information itself can become a barrier if disseminated at the wrong time, without any context. As Anthony Lincoln rightly points, “The resulting abundance of information has come to be perceived in some circles, paradoxically, as the source of as much productivity loss as gain.”[1] With information being ‘bombarded’ at us every minute, we (the consumers) become selective about the content we want to read. Hence, it is imperative to have a strategy planned for our (museum) content. Is your content fit for the purpose? How is…

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